I Used to be Somebody Ed Casey: Marketing "Doctor Who" and the Pop Culture World
Mar 9, 2021
43:28
Carl learns this week from Ed Casey that the brand licensing business is a $292 billion dollar global business. That is Billion with a capital B! Ed likes to say he's in the "smile business". Who doesn't wear their favorite team T-shirt, sip from a novelty mug or treasure cool memorabilia from their childhood? Working in the corporate licensing biz for almost 40 years, Ed's been involved in the marketing of the cult favorite Doctor Who television series, the Cartoon Network properties, tons of major sports leagues and literally hundreds of other brands you know. But it's the past two years of working for himself and experiencing the world of (un)retirement that has Ed totally excited now. He shares the secrets on how to cultivate a new zest for life and why making new connections is so important.
- For more information about Ed Casey: https://www.lrstudiohub.com
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