The Real Eisman Playbook

Inside Publishing’s Big Shakeup: AI, TikTok & the Battle Ahead | The Real Eisman Playbook Episode 34

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Nov 17, 2025
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INSIGHT

The Editor's Craft Is Eroding

  • Deep, developmental editing is declining as editors now carry marketing and operational responsibilities.
  • Anthony Ziccardi notes the traditional editor-as-craftsman role is becoming rare under current mandates.
ADVICE

Choose Deals For Support, Not Just Money

  • Agents must act as fiduciaries and evaluate deals beyond headline advances, weighing marketing and alignment.
  • Regina Brooks advises choosing publishers for commitment, not just the largest advance.
ANECDOTE

Finding Still Alice Before It Blew Up

  • Anthony Ziccardi discovered Lisa Genova's Still Alice pre-self-pub and acquired it while it resonated with his family experience.
  • The book became a major bestseller and later an Academy Award film.
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