The Why We Build Podcast! Women in Remodeling Sales: Confidence, Competence & Career Growth
Why We Build Podcast
Women in Remodeling Sales: Confidence, Competence & Career Growth
Sales in residential remodeling isn’t just about numbers. It’s about trust.
When you walk into someone’s home, you step into their most personal space. That changes the conversation. It requires empathy, clarity, emotional intelligence, and the ability to guide clients toward decisions that matter.
In this episode, Greg Woleck sits down with two seasoned sales leaders, Tracy Bullock and Lissa Versteegh, to talk about what real professional development looks like for women in sales — and why competence, confidence, and structure make all the difference.
This conversation isn’t about obstacles for the sake of talking about obstacles. It’s about capability. It’s about growth. And it’s about what happens when people are given the tools and support to succeed.
Meet the Guests
Tracy Bullock
CEO, Board Developer, Former Sandler Franchise Owner, 30+ Years Leadership Experience (including Procter & Gamble)
Tracy brings global business leadership experience and over a decade of hands-on sales and leadership training. Today, she leads long-range strategy and mentors executives while serving as Chairman of the Board for LIFE, a nonprofit supporting mental health for frontline workers.
Lissa Versteegh
Former SVP of Sales Strategy & Development, Randstad North America. Former Sandler Franchise Owner (15 Years) 40+ Years in Sales & Sales Leadership
Lissa has spent decades helping professionals grow into confident, capable sales leaders. Now semi-retired, she focuses on mentoring and cultivating growth in both people and plants.
Women in Construction Sales Series
Tracy and Lissa are leading a Women in Construction Sales Masterclass through Remodelers Advantage. The program focuses on:
- The foundational structure of the Sandler Selling System
- Qualifying by learning how to disqualify
- Building trust first
- Closing with integrity
- Practicing in a safe, interactive environment
- Getting comfortable being uncomfortable
Learn more at: https://www.remodelersadvantage.com Or visit the Store page to find the Women in Construction Sales series.
You can also connect with Tracy and Lissa on LinkedIn or SellingWithJeff.com
About Remodelers Advantage
Remodelers Advantage provides immersive consulting, tactical roundtables, and masterclasses for residential remodeling professionals, bringing design, production, estimating, and operations together to build systems that work in the field.
Learn more: www.remodelersadvantage.com
If this episode resonated with you, share it with someone on your team.
And if you have ideas for future guests or topics, email Greg at greg@remodelersadvantage.com.
Thanks for listening — and we’ll see you on the next episode of Why We Build.