Q&A with Beer Retail Expert Bump Williams

In this episode, I talk with retail beer sales expert Bump Williams. Bump is very connected in the beer industry - he knows everyone, and everyone knows him. He combines the knowledge he gains from his beer network with retail sales data to provide useful insights that brewery owners can use to grow sales, especially during this pandemic.

We talk about a wide range of topics: What's going on at retail - sales trends, pack sizes and pricing. Best practices for beer recalls due to out of code...and tips for how craft breweries can compete with bigger breweries...even if smaller crafts can't produce larger package sizes to keep up with the big breweries.

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