In this episode, Brett and Ramli John discuss how content can support PLG (product led growth) go-tomarket motions. Ramli is the Content Programing Director at Appcues, a company that makes it easy to measure and improve product adoption without a developer. After seeing freemium models fail, he wrote Product-Led Onboarding: How to Turn New Users Into Lifelong Customers. Full of tips to power up your marketing efforts, Ramli is a wealth of knowledge for the modern day marketer.

0:00 Intro
01:05 Conversation with Ramli
4:18 PLG
10:55 Rise of introverts
14:33 Role of content marketer
17:30 Quality of content
20:50 PLG onboarding
26:45 Advice for content marketers
29:32 Outro

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How Content Can Support Your PLG Go-to-Market Motion with Ramli John of Appcues