
Built to Sell Radio Ep 363 How to Get Your Employees to Care as Much as You - With Postmark Founder, Natalie Nagele
Nov 11, 2022
Natalie Nagele, the founder of Postmark and co-founder of Wildbit, shares her journey of creating a company known for its people-first culture. She discusses the challenges of feeling burned out while scaling and why she ultimately decided to sell to ActiveCampaign. Natalie emphasizes the importance of emotional awareness, honest conversations with her husband about their future, and maintaining company culture during the acquisition process. She also reflects on the bittersweet transition but celebrates newfound freedom and personal projects post-sale.
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Letting Go Validates Your Next Chapter
- If founders only plan to start the same company again, selling may not make sense.
- Letting go is a clear sign you care and may be necessary to pursue new passions.
Put Team Promises Into The Term Sheet
- Protect employee payouts and promises explicitly in the deal terms so you control distribution.
- Make non-negotiables clear early and in writing to avoid last-minute disputes.
Keep Acquired Teams Self-Contained Initially
- ActiveCampaign kept Postmark as a contained team to preserve the product's culture and workflow.
- Letting the team ease into a larger company reduces disruption to customers and morale.





