047: How to Outsource + Scale Your Product Based Business with Johnny and Joanna Galbraith of Letterfolk

We are so excited today to have Johnny and Joanna on from Letterfolk Co on the show. They are amazing givers of knowledge and awesome business owners who make adorable felt, wooden, handmade in the United States, letter boards that you can put little quotes on and uniquely capture monthly milestones. We reached out to them on a whim because they have such a beautiful Instagram and such an amazing business that we wanted to pick their brains especially for you guys because they actually sell physical products. Not surprisingly, they have a ton of amazing nuggets of wisdom to share with you guys.

Over the last year and a half, Johnny and Joanna’s business has grown like gangbusters and in this episode we dive into the specifics about when they invested in branding, when they do stock versus custom packaging, what platforms they use, what software they invest in, how they hired their first employee, and more. Plus, we get into all the decisions that went into the making of the company, specifically the mindset piece, which is probably the most important part! They are both so kind, so smart, and you are going to learn so much in this episode.

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