The Best One Yet

🌅 “Afternoon Delight” — Starbucks’ All-day bet. Khabe Lame’s Influencer stock. Apple’s AI rental. +Silk Diapers

9 snips
Jan 30, 2026
Starbucks is trying to own the 4 p.m. slump with new drinks, food and faster espresso tech. A TikTok star just became the first influencer to be packaged as a near-billion dollar public-style deal and a digital twin plan. Apple is choosing to rent leading AI models instead of building massive in-house systems. Luxury product trends take a strange turn toward silk diapers.
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INSIGHT

Starbucks’ Afternoon Timeshare Strategy

  • Starbucks aims to expand from a morning ritual to owning the 4 p.m. 'afternoon delight' timeslot.
  • They pair faster machines, food options, and AI to increase customer timeshare across the day.
ADVICE

Speed Up Orders To Raise Throughput

  • Improve throughput by investing in proprietary faster espresso systems and process tech.
  • Use AI to prefill orders from drive-through audio so baristas start making drinks immediately.
INSIGHT

Physical Stores Are Starbucks’ Moat

  • Starbucks is leaning on physical stores as a competitive moat amid pushback on screen time.
  • They plan $150,000 remodels with velvet chairs and book/game features to reinforce the 'third place'.
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