Smart in Public AI + Comms is a Vibe with Senka Hadzimuratovic, Head of Comms at Lovable
What happens when your company moves so fast that your communications strategy is already outdated by the time you ship it?
That's the reality at Lovable — the AI-native company that's making software creation accessible to anyone, anywhere. And their Head of Communications, Senka Hadzimuratovic, is living it in real time.
In this episode, Boysen sits down with Senka for an honest conversation about what it actually takes to do comms inside a company that's rewriting the rules for how everything we knew about business, technology, and the systems we use for them.
Some highlights from an episode that is one long highlight:
🤖 AI can honestly be so fun for comms. Senka breaks down how she's using AI for storytelling, measurement, and strategic messaging in ways most communications teams aren't even thinking about yet.
🏎️ Speed as a communications crisis. When your product ships faster than your narrative can keep up, what do you anchor to? Senka's answer might surprise you.
😶 Numb to the hype. Are people are tuning out AI announcements and how do we grab their attention if that's the case?
🎯 Core narratives are still a survival tool. In a fast-growth environment, the discipline to keep coming back to your foundational message is what separates strategic communicators from reactive ones.
💡 Authenticity isn't soft — it's structural. When you're building for a young workforce that has a finely tuned BS detector, how you say things matters as much as what you say.
Balancing innovation with strategic control isn't a compromise — it's the whole job now.
Chapters
- 01:49 - Senka's Career Journey in Communications
- 03:45 - Understanding Lovable and Its AI Capabilities
- 05:34 - Leveraging AI in Communications
- 09:10 - The Fast-Paced Environment of AI Companies
- 10:54 - Establishing Core Narratives in a Rapidly Changing Landscape
- 13:37 - Mindset Shifts in Communications with AI
- 16:45 - Navigating Skepticism and Backlash in AI Narratives
- 20:16 - The Role of Storytelling in AI Companies
- 24:08 - Emerging Trends in AI and Communications
- 28:18 - The Impact of Vibe Coding on Job Creation
- 30:05 - AI and the Future of Communication Roles
- 31:48 - Managing Innovation in a Young Workforce
- 34:07 - Balancing Control and Freedom in Communication
- 36:49 - The Importance of Strategy in a Changing Landscape
- 38:30 - Authenticity in AI Communication
- 40:04 - The Role of Relationships in Communications
- 45:01 - Embracing Change and the Future of Comms
🔗 Connect with Senka: linkedin.com/in/senka-hajimirovich 🔗 Check out Lovable: lovable.ai 🔗 Follow Katie: linkedin.com/in/katieboysen
Enjoying Smart in Public? Subscribe, leave a review, and share with the comms person in your life who needs to hear this.
Connect with us on:
Have a topic or a guest idea? Email us at hello@smartinpublicpod.com