Masters of Scale Leap before you look, w/Marc Lore (Jet.com)
5 snips
Jan 11, 2022 
Marc Lore, a serial entrepreneur and founder of Diapers.com and Jet.com, dives into the exhilarating world of risk-taking. He discusses the importance of building a team and securing customer trust when making bold leaps in business. Lore shares humorous anecdotes from his journey, from starting e-commerce ventures to his vision for Telosa, a city built from scratch. He emphasizes that collaboration is key to success and explains how strategic thinking and innovative engagement are crucial when challenging industry giants like Amazon.
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Identifying the Diaper Gap
- Marc Lore identified a gap in the market: the absence of online diaper sales at reasonable prices.
- This observation led to the creation of Diapers.com.
Building Trust
- Gaining trust from customers and partners is vital for entrepreneurial success.
- This trust allows others to believe in your vision and support your venture.
Poking the Bear
- Diapers.com made the mistake of publicly announcing they sold more diapers than Amazon.
- Amazon retaliated by undercutting their prices, highlighting the risk of provoking larger competitors.