The Carey Nieuwhof Leadership Podcast CNLP 365 | Cathy Heller on How to Quit Your Day Job, How to Find the Best Idea for a New Business, and Why Purpose Cures Depression
Sep 8, 2020
Kathy Heller, a former songwriter turned author and coach, shares her journey from childhood trauma to helping others find their purpose. She discusses the significance of embracing adversity, the pivot from a corporate job to creative success, and how she built a thriving online course and podcast while maintaining authenticity. Heller emphasizes the importance of purpose over fleeting happiness in combating depression and shares practical steps for validating business ideas and scaling offerings, all while stressing the value of empathy and connection.
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Almost A Record Deal, Then A Pivot
- Kathy got a major label record deal and felt it might cost her integrity, then she was dropped.
- That setback led her to take a day job and later pivot into licensing songs for TV and ads.
Sell What People Actually Need
- Find real revenue channels by asking insiders what they need and then create that work.
- Cold-call music supervisors and agencies and offer tailored songs for film, TV, and ads.
Accidental Course Creator
- Kathy created an online course after a student asked for one, despite not knowing what an online course was.
- That course immediately generated strong revenue and led to many student successes.
