The Product Manager Is It Really Worth It to Join a Product Management Community? (with Michael Mordak)
Apr 16, 2024
Michael Mordak, Community Product Manager at Black & White Zebra, discusses the significance of product management communities in a remote work era. They explore the value of branded communities, tangible benefits of online communities, importance of building relationships, and unique networking opportunities like 'pajama parties'.
AI Snips
Chapters
Transcript
Episode notes
Community Builds Brand Loyalty And Ambassadors
- Well-run communities create deep emotional ties between members and a brand, increasing loyalty and retention.
- They also produce ambassadors who amplify the product’s reach through genuine advocacy.
Communities Replace Lost Human Moments
- Remote work and AI tools have boosted efficiency but eroded everyday human connection at work.
- Communities can restore those relational moments that AI and virtual tools tend to replace.
Measure Outcomes, Not Just Engagement
- Measure community success by outcomes tied to purpose, not raw engagement metrics.
- Track concrete wins at work monthly to prove value for members and the business.