Commercial Photographer: Your Guide to Marketing, Creativity and Growth

How to use personality profiling to help your photography business with Kate Van Der Sluis

Apr 17, 2025
In this engaging discussion, Kate Van Der Sluis, a seasoned HR professional with over 20 years of experience and a psychology degree, reveals how personality profiling enhances photography businesses. She explains the DISC model, illustrating how understanding communication styles—like extraversion versus introversion—can improve client interactions. Kate emphasizes the importance of recognizing cues in behavior and dress for effective engagement. Her insights on proactive measures in HR and clear communications offer valuable strategies for photographers looking to succeed.
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INSIGHT

DISC Profiling Basics

  • DISC profiling categorizes work behavior into Drive, Influence, Steadiness, and Compliance.
  • Each style has strengths and limitations, helping explain different work and communication preferences.
ADVICE

Use Your DISC Profile to Adapt

  • Know your DISC profile to identify your communication style and adapt to others.
  • Tailor your client interactions, like summary vs detailed quotes, based on their preferred style.
ADVICE

Read and Mirror Client Styles

  • Observe clients' communication channels, formality, and behavior to infer their DISC style without formal profiling.
  • Mirror their style and communication preferences for smoother, easier client relationships.
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