Making Markets Sid Malladi: The Future of B2B Trade - [Making Markets, EP.62]
Jun 20, 2025
Sid Malladi, founder of Novo, is on a mission to revolutionize B2B trade through digital networking. He shares insights on the intricate challenges of onboarding and establishing trust in trade partnerships, particularly in industries like liquor distribution. The conversation delves into the impact of technology on supply chains, emphasizing risk alleviation and data accuracy. Malladi discusses the evolving landscape shaped by globalization, economic shocks, and the necessity for deeper, flexible trade relationships that can adapt to market dynamics.
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Expand Team Capacity With Tech
- Expand existing team capacity with automation rather than replacing teams.
- Use technology to handle more customers and generate more revenue without scaling headcount.
Macro Forces Enabling Nuvo
- Globalization and e-commerce increased complexity and volume of trade relationships.
- Technology maturity and data accessibility now allow fast onboarding and risk assessment versus old manual methods.
Private Networks Over Marketplaces
- B2B relationships prefer controlled, private networks over open marketplaces.
- Nuvo supports private, hand-to-hand trade relationships rather than enabling discovery and middlemen commissions.