Unboxing Logistics Green Is the New Black: Unpacking Sustainable Shipping With Peter Klevecz From DHL Express
Peter Klevecz, regional and global customer manager at DHL Express, has witnessed the carrier’s sustainability innovations throughout the years (including purchasing 800 million liters of sustainable aviation fuel). Now, he joins Lori on this episode of Unboxing Logistics to discuss the what, why, and how of sustainable shipping.
What is a carbon footprint?
Lori and Peter kick off the conversation by discussing what the term carbon footprint really means. Peter says, “[a] company's carbon footprint includes all of their direct and indirect greenhouse gas emissions.”
The importance of authenticity
Whatever you do, don’t make false claims about your sustainability efforts. As Peter explains, doing so destroys consumer trust. “Building an authentic sustainable strategy is really the key to enhancing your brand image and gaining that competitive advantage in an ethical way.”
Customers want sustainable options
How can you get customers on board with your sustainability efforts? The answer is simple: communicate! “You can actually share with the customer how their decision is impacting the globe. It's a small investment to make a big impact.”
When you share your sustainability goals and initiatives, customers will continue supporting your brand. “Data supports that customers are willing and even happy to pay for sustainable options. They're more loyal to companies that provide them.”
Links
- Connect with Peter on LinkedIn: https://www.linkedin.com/in/peter-klevecz-4632836/
- Learn about DHL Express’s sustainability initiatives: https://www.dhl.com/us-en/home/about-us/sustainability.html
- Discover logistics sustainability trends in 2024: https://www.dhl.com/discover/en-us/global-logistics-advice/sustainability-and-green-logistics/sustainability-trends-in-logistics