AI Snips
Chapters
Transcript
Episode notes
Pitch Audience Fit Over Topic
- Christina pitched a baby product to the Rachael Ray show by focusing on audience fit rather than topic.
- The product aired because the audience (moms) matched the show's viewers.
Avoid Promo Pitches; Follow Up
- Avoid promotional pitches that read like ads and instead make the story about the outlet's audience.
- Follow up weekly for about three weeks and then try a new angle if needed.
Offer Unique, Executable Talking Points
- When pitching podcasts, offer talking points that are uniquely specific and include numbers or rare stories.
- Hosts invite guests who promise novel, actionable stories listeners can execute on.