About Our Guests
Johnny B Truant
https://johnnybtruant.com/
Katie Cross
https://katiecrossbooks.com/
Todd Fahnestock
https://toddfahnestock.com/
Summary
This episode explores the art and business of selling books in person at events like conventions and fairs. Authors share their experiences, strategies, and insights on how face-to-face sales can boost visibility, build community, and generate revenue. This episode features a lively discussion on in-person book sales, pitching strategies, and overcoming introvert/extrovert challenges at events. Johnny B Truant, Katie Cross, and Todd Fahnestock share practical tips, personal stories, and innovative ideas to boost author success at conventions and markets.
Key Topics
In-person book selling strategies
Event selection and audience targeting
Bundling and pricing tactics
Pitching and presentation skills
Networking and brand building In-person book sales strategies
Effective pitching techniques
Overcoming introvert/extrovert challenges in marketing
The BookFunnel Podcast