In this episode, Rob Wreglesworth sits down with Nathan Stranart, co-founder of Ten Lives Festival, a bold new “regenerative festival” movement aiming to tackle land degradation and desertification by pairing hands-on restoration work with music, joy, and community.
Nathan explains how Ten Lives formed as a founder collective (not a solo hero story), why governance and “relationship to profit” matter more than most founders think, and how festivals can become a scalable vehicle for behaviour change rather than just entertainment. They dive into alternative investment models (steward ownership, capped returns, climate dividends), the idea of scaling like a tree rather than a rocket, and why Ten Lives is fundamentally an education project that trains local guides and future festival builders.
If you care about regeneration, systems thinking, and building mission-led ventures without falling into the usual VC traps, this one goes deep in the best way.
Topics covered:
Regenerative festivals, community-led entrepreneurship, systems thinking, post-growth business design, scaling impact, eco-anxiety and purpose, alternative finance models, and building movements people actually want to join.
To back the project and secure a ticket to the first edition of Ten Live click here https://www.ulule.com/ten-lives-regenerative-festival/
Learn more about Ten Lives here.
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This Might Just Work - Ideas for a Tired Planet