From SEO to AEO: How To Win In The Age Of AI with Kasim Aslam and Joe Polish

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Feb 20, 2026

Kasim Aslam, college dropout turned entrepreneur and author who built and sold a top Google Ads agency and now runs ParetoTalent, digs into how Google and Gemini may dominate AI and why that reshapes search. He discusses click collapse and hidden opportunities. He shares daily LLM testing, surprising citation patterns favoring people and Reddit, and why staking authority across AI engines is urgent.

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ADVICE

Diversify Across AI Platforms Now

Diversify where you build presence across multiple AI platforms like ChatGPT, Claude, Grok, and Gemini.
Kasim Aslam warns against relying on a single LLM because winners in the field are uncertain.

INSIGHT

LLMs Exacerbate Confirmation Bias

LLMs amplify confirmation bias because they surface patterns from aggregate data that reinforce existing beliefs.
Kasim Aslam warns this could accelerate echo chambers to dangerous speeds.

INSIGHT

Most LLMs Mine Google's Search Graph

Many LLMs are effectively 'googling faster' by relying on Google's mature search graph as their content well.
Kasim Aslam shows that non-Google AIs often mine Google's forest for answers and citations.

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Kasim Aslam joins Joe to explain why he believes Google—and Gemini—will ultimately dominate the AI race, and what that means for Entrepreneurs competing for traffic and authority.

Here's a glance at what you'll discover in this episode:

From "God" to Google to AI: Why the questions humans once prayed into the sky are now typed into search bars (and what happens when AI starts looking like the new oracle.)
Clickmageddon Is Here: Data now suggests roughly 65% of searches end in zero clicks, and the surprising opportunities hidden in that collapse.
Confirmation Bias on Steroids: How AIs don't just echo your beliefs... they can accelerate echo chambers at light speed.
Why Gemini Feels Dumb Today (and Why That Could Be the Play): The surprising reason Google appears to be ignoring its own search graph... and how that might position them to reset the board.
The Citation Secret: Inside the daily experiment Kasim runs with 6 employees, 20 queries, 10 categories, 50 data points per citation... and the unexpected pattern it's revealing about who AIs really trust.
The Overlap Gap That Changes Everything: ChatGPT matches Google about half the time. Perplexity 70–80%. Gemini? Sometimes zero. Why that gap could shape who wins the next phase of AI.
Reddit May Be Running the AI Era: Why a scrappy message board shows up constantly in AI citations... and how its brutal meritocracy helps crown the real experts.
People Beat Brands by a Landslide: Why AIs often prefer Joe Polish over Genius Network... and how to tilt the odds toward YOU.
Diversify or Risk Getting Left Behind: Why planting flags across ChatGPT, Claude, Grok, Gemini, and Perplexity today is like buying Business.com for $12 in 1997.
Authority Building as a Survival Skill: Why Kasim only lets his kids use their Chromebooks for two things, learning AI and publishing videos that build authority.
The Hidden Land Grab of AEO: Why a massive shift in SEO value is already underway... and how you can become the "neck" most AI funnels have to pass through.

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