Barron's Streetwise

Nasdaq CEO Adena Friedman’s Big Deal

Jun 16, 2023
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ANECDOTE

How Constellation Built Corona In The U.S.

  • Constellation Brands bought US rights to Corona and Modelo after AB InBev acquired Grupo Modelo, then invested heavily in marketing.
  • That licensing shift turned Corona into a dominant US brand and let Modelo Especial grow into a premium competitor.
INSIGHT

Modelo's Number-One Spot Has Nuance

  • Modelo Especial's rise to #1 reflected Bud Light's sales decline after a political backlash, not just Modelo growth.
  • Modelo has concentrated state-level share and room to expand among younger and Hispanic drinkers across the U.S.
INSIGHT

Nasdaq's Move To Stabilize Revenue

  • Nasdaq bought Adenza to reduce revenue volatility by adding sticky, recurring software revenue.
  • Adenza's 98% gross retention and 80% recurring revenue make it a stabilizing complement to Nasdaq's markets business.
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