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Point Of View Is Your Belief Lens
- A point of view is what you believe to be true about your area of expertise and how you work with clients.
- It acts as a 360-degree lens that informs voice, personality, and every piece of output.
Start With "I Believe"
- Write "I believe..." at the top of a blank document and list everything you believe about your work and audience.
- Use that draft to shape a manifesto or the foundation of your brand POV.
Writing Reveals Brand Disconnections
- Writing your beliefs in black and white reveals gaps between who you are and how you present yourself.
- Fixing those gaps helps your marketing showcase your true strengths and personality.