The Sales Evangelist Why Are Sales So Important and How To Do It Right…Every Time | Francois Lupien - 1444
On today’s episode of The Sales Evangelist, we’re joined by coach, speaker, and presenter Francois Lupien. From Tae Kwon Do Canadian champion to a top real estate agent to serial entrepreneur, Francois has worn multiple hats and now dedicates himself to helping entrepreneurs increase their net worth and accomplish their goals. Today, he lets us know why sales are important and his approach to doing it right every time.
But first, why are sales so important?
- Nothing happens until a sale is made, regardless of the field. A sale is needed for a business, just like fuel is needed for any car.
- For the client, you are an essential cog in the wheel. There are many problems and many solutions, but the salesperson’s job is to ensure the solution is brought to the problem.
- As a salesperson, you need to be Sherlock Holmes: inquisitive, curious, and 100% focused on the person in front of you. Genuine interest in the client is your first role.
Francois’s tips to be excellent in sales:
- Questions are the answer. If you aren’t getting the answers you want, change your questions to get the right answers.
- Do not make assumptions as a salesperson - you will fail. Ask questions to find out what the prospect wants.
- The salesperson’s job is to serve the people, even if they aren’t the perfect fit for the sale. If you remain professional and helpful, they’ll be impressed and give referrals to more prospects.
- Use active listening to figure out what information you need from the prospect.
- A phrase that brings sales “I can help you with that. It’s very common with the people that I deal with. If I can show you how to solve your problem, will you work with me?”
His parting advice:
- His go-to method - describe a scenario and ask the client if the scenario describes them.
- Never ask to close or make the person join when they’re in that stressful environment (AKA when you tell them the price.)
- After stating the price, link your service back to their end result - exceeding their expectations and future pacing. Once they’re back in a yes mentality, move forward and make the sale.
- One major takeaway? Listen to the people who’ve been in your situation. Success leaves clues. Don’t try to reinvent the wheel and embrace the experience of others.
Connect with Francois on LinkedIn and at his website howtobecomemore.com to schedule a free call with him!
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Mentioned in this episode:
HubSpot and bluëmago | STUDIOS
HubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com