Jim Edwards (http://www.thejimedwardsmethod.com) and Stew Smith answer the question: Has anyone ever tried putting a "bump" offer on a free lead magnet page? First he explains thoroughly the differences between Order Bumps, Bump Offers, and One Time Offers (OTO) with some great analogies that helps even the beginner entrepreneur understand the importance of these “upsells”.
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Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards