This week, we critic some Australian ads, especially the tourism ads, how these ads are still very white/wealthy centric. Diversity has been used as a tokenism for a lot of industries, advertising isn't an exception, utilising POC as a prop but never centres the perspectives of POC.
Epic Holidays | Holiday Here This Year | Tourism Australia (90 sec) https://www.youtube.com/watch?v=Lxhm3wDiVrE
Stop dreaming about New Zealand and go. https://www.youtube.com/watch?v=MqJbmAMngTE
Victoria Tourism ad - "It's Easy To Lose Yourself In Melbourne" https://www.youtube.com/watch?v=ypCrz_2jivw&t=21s
Tourism Victoria: Play Melbourne https://www.youtube.com/watch?v=iYgz5ylq0Po
Tourism Victoria - Romantic Melbourne https://www.youtube.com/watch?v=uBnSBH12f5U
Unmute Yourself 60sec – Stop it at the Start television commercial https://www.youtube.com/watch?v=9g4-puN2K9o
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