Run a Profitable Gym Why Gym Marketing Agencies Fail & What to Do Instead
In the last year, three marketing agencies have asked Chris Cooper to buy them out—and dozens of others have disappeared.
The average lifespan of a gym marketing agency is 18 months: They churn through gym owners, only to vanish, rebrand and repeat the cycle.
In this episode of “Run a Profitable Gym,” Coop pulls back the curtain on why agencies keep failing, and then he lays out a better marketing plan for gym owners.
He explains how agencies exploit gym owners who don’t understand marketing and often provide low-quality leads or clients who are attracted by unsustainable offers.
The solution? Stop renting your marketing and build systems you own.
Chris describes four battle-tested marketing funnels that have been refined across thousands of gyms worldwide: referrals, organic social media, content and paid ads.
These funnels feed each other, and once they’re running, they’re yours forever. You'll have a world-class structure that will outlast any agency.
Dive deeper into your marketing systems with Two-Brain’s free resources for gym owners, linked below.
Links
Book a Call
Referral Funnel Guide
Organic Social Media Guide
Content Marketing Guide
Paid Ads Guide
State of the Industry Report
More Free Tools
Gym Owners United
0:00 - Intro
3:35 - Do you need more leads?
7:15 - Problems with agency results
10:24 - What works? The four funnels
15:06 - Build your funnels with a mentor