The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch 20Product: How to Design and Build Products in a World of Agents | Why AI Will Kill Many SaaS Products | What Products Will Thrive and Die in a World of 100M Developers with Matt Biilmann, Co-Founder and CEO @ Netlify
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Mar 14, 2025 
Matt Biilmann, Co-founder and CEO of Netlify, dives into the transformative role of AI in product design and development. He introduces the concept of agent experience (AX), explaining how it shifts focus from users to AI agents. Topics covered include the potential extinction of certain SaaS tools and the future dynamics of platforms, stressing the importance of open systems. Additionally, Matt discusses the rise of agent economies, emphasizing the need for innovative products that harness AI to enhance creativity and efficiency.
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Focus on Relevant Agents
- Embrace agent experience as a product discipline and understand the agents interacting with your product.
- Focus on which agents are used in your area (e.g., Cursor, CoPilot, or others in the no-code space).
Custom Apps over Generic SaaS
- Generic SaaS tools might be replaced by custom internal apps as AI-powered development becomes cheaper.
- This shift will empower businesses to build specialized solutions tailored to their exact needs.
Prototyping's Shift
- Prototyping is shifting from design tools to building functional products with AI.
- Design tools must adapt to this by connecting with the whole end-to-end process of building.