Financial Advisor Success Ep 113: Scaling An Advisory Firm To Serve A Greater Mission Beyond Yourself with Stacy Francis
Feb 26, 2019
Stacy Francis, President and CEO of Francis Financial and founder of Savvy Ladies, is on a mission to empower women financially. She shares how her family's experiences drove her to support recent widows and divorcees while managing a growing advisory firm. Stacy discusses the importance of financial literacy in aiding women to escape difficult situations and the challenges in scaling her business. She also explains her unique hiring model that focuses on nurturing talent and the vital role of coaching in her leadership journey.
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Use Internships To Hire Right
- Vet new hires via a paid six-month internship before hiring full-time.
- Document tasks with operation manuals so interns can follow repeatable processes.
Cut Advisors Out Of First-Screening
- Use marketing staff to screen referrals and run pre-discovery calls so advisors only meet qualified prospects.
- Build clear qualification scripts and templates to protect advisor time.
Clients Often Arrive Fearful Of Money
- Many clients are 'money phobics' who fear judgment and avoid finances until forced to act.
- Framing questions in approachable, non-intimidating ways reduces fear and increases engagement.