ZigZag

S6 EP1 STEP 1: THE PULSE

Mar 25, 2021
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ANECDOTE

Beta Testers Shaped The Project

  • Manoush recruited 150 listeners to beta-test the ZigZag Project and collected survey data and feedback.
  • Testers helped shape the six-episode season and the assignments listeners will do.
INSIGHT

Pandemic Changed Work Priorities

  • The pandemic and 2020 events forced many to rethink work and priorities, revealing economic and social fragility.
  • ZigZag testers reported shifted ambitions toward aligning work with social issues like climate and racial justice.
INSIGHT

Rising Emphasis On Social Purpose

  • Survey testers showed 40% always centered social issues in their work while 20% newly prioritized them after 2020.
  • This mix suggests potential large shifts in workforce values and business priorities going forward.
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