
Second City Works presents "Getting to Yes, And" Getting to Yes, And… | B. Joseph Pine – ‘Transform Your Business and Life’
Mar 17, 2026
00:00
Kelly talks to Joe Pine, an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is a co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways to add value to their economic offerings. He is the co-author of the best-seller “The Experience Economy,” and his latest book is called “The Transformation Economy: Guiding Customers to Achieve Their Aspirations.”
“What people want, in short, is to be transformed.”
“Customization is the antidote to commoditization.”
“Sell the end.”
