Exchanges Investing in Sports: Women’s Sports and the Future
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Dec 13, 2024 
Stacy Sonnenberg, Head of Global Sports Finance at Goldman Sachs, and Willow Bay, Dean of the USC Annenberg School of Journalism and owner of Angel City FC, dive deep into the booming world of women's sports. They discuss remarkable growth trends in attendance and viewership, investment opportunities, and the unique traits of the women’s sports audience. Bay shares her experiences leading a top franchise and the cultural shift that’s reshaping perceptions, emphasizing the importance of equity and community engagement in driving future success.
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Media Rights in Women's Sports
- Media rights are crucial for revenue and valuations, with women's sports potentially leveraging streaming effectively.
- The revenue split between national and local levels requires careful consideration for WNBA team owners.
Deploying Capital in Women's Sports
- Teams should invest in facilities, enhancing the fan experience to drive local revenues.
- Direct-to-consumer media requires league investment, and sponsorships need creative activation strategies.
WNBA Rookies' Impact
- The star power of WNBA rookies like Caitlin Clark and Angel Reese has significantly boosted the league's visibility.
- Their talent is driving increased attendance, viewership, and overall excitement for women's basketball.