In Bed With The Right

Episode 129 -- Looksmaxxing

Apr 7, 2026
A deep dive into the strange subculture of looksmaxxing and its bizarre rituals. A tour of practices from basic grooming to extreme procedures and dubious wellness fads. A look at how this scene ties into masculinity, sexual entitlement, and online attention economies. An exploration of performative male approval, influencer spectacle, and the darker roots in online manosphere movements.
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INSIGHT

Looksmaxing Turns Beauty Into A Number

  • Looksmaxing is a manosphere offshoot that quantifies male beauty into a numerical standard called the PSL index.
  • Adherents measure ratios (nose-to-lip, eye angles, bodyfat) and treat attractiveness as a predictive metric for status and success.
ADVICE

Start With Basic Grooming Not Radical Hacks

  • Recognize banal hygiene as the entry point: basic grooming and exercise are what many 'soft maxers' advocate.
  • Moira compares the shock value of men hearing ordinary advice like showering or making your bed presented as secret wisdom.
INSIGHT

Soft Grooming And Dubious Quackery Coexist

  • Looksmaxing ranges from banal hygiene ('soft maxing') to dubious practices like mewing and peptide use.
  • Many practices repurpose female-targeted beauty products and fringe supplements, often with questionable efficacy and legal risks.
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