Selling Mission Outcomes in the AI Era with Rishi Bhaskar of AWS

This is episode 826.

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On today's show, we interviewed Rishi Bhaskar, Worldwide Public Sector Partnership Lead at Amazon Web Services.

Find Rishi on LinkedIn.

RISHI'S TIP: "If you engage customers in their context, not in technology terms, that's fundamental to success. When you can speak both mission language and technical language, your credibility is established immediately."