Bloomberg Talks David Ellison Talks Media Deal Making at Bloomberg Screentime
Oct 9, 2025
David Ellison, Chairman and CEO of Paramount Skydance and a prominent media executive, dives into the future of streaming and content strategy. He discusses revitalizing Paramount’s assets and the importance of tech partnerships. Ellison explains plans to boost audience and improve Paramount Plus by consolidating platforms. He touches on the aim to produce more content through mergers and outlines the strategic acquisition of the Free Press to enhance CBS News. Additionally, he addresses concerns about media consolidation and the role of AI in protecting creative output.
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Early High-Profile Deals Signal Momentum
- Ellison highlights early wins like the UFC and Call of Duty partnerships as signs of momentum.
- He cites James Mangold and Boulder Light as examples of reinvigorated creative relationships.
Improve Tech And Content Together
- Pair stronger product recommendations with more high-value content to grow engagement.
- Prioritize live sports and marquee franchises to attract and retain subscribers.
Acquire To Produce More Content
- Approach acquisitions by asking whether they enable you to produce more content, not less.
- Prioritize deals that increase storytelling capacity and long-term shareholder value.