Jason On Firms Podcast 522 How To Launch Your Accounting Firm’s Online Community
Oct 6, 2025
Discover the power of online communities for accounting firms. Learn the difference between peer-led communities and fan clubs. Uncover strategies to provide peer value and solve client issues collaboratively. Explore the importance of targeting specific niches and the pitfalls of large, free communities. Understand how to kick off a community with attractive offers and minimal platforms. Jason argues that peer advice often surpasses individual coaching, making community-building a rewarding venture for accountants.
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Design Around Peer-Solvable Problems
- Identify client problems that are best solved by peers and design the community around those problems.
- Use peer exchange to solve tech, isolation, and owner-specific questions rather than centrally delivering all solutions.
Peers Beat Reps For Real Answers
- Peers give far more practical, real-world answers than sales reps or public posts when vetting tools.
- Connection with other firm owners also solves the isolation of running a business alone.
Skip Free Vanity Communities
- Avoid free, huge communities because they become moderation nightmares and rarely monetize.
- Start small: 30–100 engaged people can be more valuable and profitable than vanity-sized groups.