Good Content with Shannon McKinstrie Spark Conversation with Reels Your Audience Will Want To Respond To
Are you ready for a challenge? This weekend I was sitting in the airport with my husband. I told him I was going to grab a video already on his phone, post it, and by the time we land it will have quadruple the number of views he normally has. The result? It’s already over 10,000 views and he normally gets around 300 to 400. I see him overthinking his content and I know you are too. We are in a loneliness epidemic, people want to connect and we connect through conversations and storytelling. If your content feels personal, your audience will see themselves in your story and engage. Don’t overthink it, let your personality shine and watch your community grow. Human moments drive good content, trust me, it works!
In this episode we’ll be covering:
- How this era of social media focuses on authentic human connection and relatable storytelling.
- Building relationships and finding connection on social platforms through storytelling and relatable posts.
- Easy-to-weigh-in content drives engagement, such as local recommendations or trending (and sometimes controversial) topics.
- Using real-life conversations to inspire attention-grabbing hooks and content that gets more views
- A simple exercise to try this week: What conversations have you had with strangers that came up and are business related? Use that energy in your content for human connection.
Featured content in this episode:
- Petfriendlyhomesfl: POV: You’re in Florida
- Iam_alisanporter: The Bachelorette
- Takai.raashid: Weight loss
- Breakthroughbyjill: Weird rules we follow
Recommended episodes:
- Episode 67: The Importance of Belonging on Social Media
- Episode 81: Your Next Powerful Piece of Content is Already on Your Phone
- Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content
- Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
- Episode 104: How to Create Viral Reels From Everyday Video Clips
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