Winning Strategies for Your Best End-of-Year Giving Yet with Russell Cooper

In this episode, we explore a topic every missionary needs to know about—the incredible potential of end-of-year giving. We sit down with fundraising expert Russell Cooper to look at why December is such a big deal for missionaries and how they can make the most of it.

Did you know some missionaries raise up to 30% of their annual budget in just one month?

Russell's shares incredibly practical tips on how to get ready, communicate effectively, and make the most of your year-end efforts. He’ll cover everything from crafting the perfect letter to following up without overwhelming your supporters, and even how to create that sense of urgency—without sounding desperate. Whether you’re a seasoned missionary or just getting started, there’s a lot to take away from this episode to help you finish the year on a high note!

✍️  In this episode, you’ll learn:

1. Why December is such a big deal for nonprofit fundraising and how it can boost your financial support.
2. Simple tips to help you prepare and communicate better before year-end giving.
3. How to write a donation letter that really connects with your supporters.
4. Smart ways to follow up with donors that build urgency without feeling pushy.

💡 Questions to Ponder as You Listen:

1. What specific actions can I take this week to ensure I’m fully prepared for year-end giving and that my supporters feel appreciated?
2. How can I create a clear, actionable message that motivates donors to give without making them feel pressured?
3. What kinds of letters do I find compelling? What makes them connect with me? How could incorporate those element into a letter that would deepen my relationship with supporters and encourage them to give generously?
4. How can I plan my follow-up process to keep donors engaged and appreciated without overwhelming them?
   
   

Hey missionaries—how are your finances on the field? At Modern Day Missions, we make it simple for missionaries to receive donations and for donors to give. Serving 1,100+ missionaries worldwide, we free you to focus on your calling. We also offer resources like our weekly podcast, fundraising coaching, and a resource-packed newsletter. Connect with us at modernday.org

Thanks for listening! Email us your questions at care@modernday.org

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