Business Lunch The Death of the Task Economy: A New Era
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Feb 5, 2026 A conversation about AI shifting value from tasks to purpose and why charging per task is losing ground. They explore how making tasks cheaper can increase demand and reshape roles. Practical ideas appear for turning task services into outcome-driven offerings like uptime, risk protection, and curated experiences. A clear warning to pivot before automation makes task-based models obsolete.
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Cheap Tools Can Increase Demand
- Jevons Paradox means making something cheaper increases demand for its use, not decreases it.
- AI can expand job categories (e.g., radiology) by making tasks more efficient, increasing overall demand.
Shift From Courses To Guided Experience
- Stop selling raw how-to courses and task-focused products as AI becomes a DIY substitute.
- Offer guided, done-with-you mentorship and crafted experiential services instead.
Qualitative Work Resists Automation
- Distinguish qualitative from quantitative work: qualitative is harder for AI to commoditize.
- If output is countable (pages, lines), it's more at risk than architecture or problem-solving.