How To Fail With Elizabeth Day

Emma Grede - ‘Ambition Is Something I Am Entitled to’

Apr 15, 2026
Guest
Emma Grede
Emma Grede, entrepreneur and investor who co-founded Good American and helped launch SKIMS, talks ambition, hustle and resilience. She reflects on her East London roots, work-life trade-offs and a fearless work ethic. She also opens up about parenting, fertility choices and learning from public business setbacks.
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ANECDOTE

East London Gave Her Hustle

  • East London Childhood Fueled a Hustle Mindset.
  • Grede describes growing up with a single mum and using a paper round and magazines as a window into a bigger life that made ambition a survival route.
ADVICE

Stop The Employee Mentality

  • Stop Operating With An Employee Mentality In Leadership.
  • Grede advises identify your leverage before meetings, state your value confidently and remember investors are partners not bosses to avoid underselling yourself.
ADVICE

Use Fear As A Signal Not An Excuse

  • Treat Fear As Information Not A Decision Maker.
  • Grede suggests distinguish fear from inexperience, gather information to reduce unnecessary fear and only act on fear when it signals true risk.
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