Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Dr. Maya Shankar: The Mindset Shift You Need When Life Doesn’t Go as Planned | Human Behavior | YAPClassic

12 snips
Jan 16, 2026
Dr. Maya Shankar, a cognitive scientist and former Senior Advisor who founded the White House Behavioral Science Team, shares her journey from a promising violin career to influential behavioral science. She discusses how her injury reshaped her identity and the importance of mindset shifts in navigating life's unpredictability. Maya reveals insights on cognitive biases, the power of nudging in decision-making, and the challenges of changing minds. Her experience at the White House showcases how small adjustments can lead to significant societal impacts.
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INSIGHT

Value The Underlying Trait

  • Maya realized she loved the emotional connection with audiences more than the sounds themselves.
  • That trait led her to study the mind and pursue cognitive science instead of music.
ANECDOTE

Cold Email That Created A Job

  • Maya cold-emailed Cass Sunstein after learning about behaviorally informed defaults in government.
  • His introduction led to interviews and her moving to DC before a formal offer, creating the White House role.
ADVICE

Start With Aligned Quick Wins

  • Align behavioral recommendations with existing agency goals to gain buy-in and avoid resistance.
  • Get quick, concrete wins to build momentum and justify budgets and headcount.
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