
The Sam Sanders Show Did the ‘90s Kill Feminism?
May 1, 2026
Sophie Gilbert, author and culture writer who studies feminism and pop culture, discusses how 1990s feminism shifted as pop culture reshaped women’s images. She traces Riot Grrrl roots to the Spice Girls’ commercialized girl power. Topics include teen sexualization, industry pressure on young stars, porn’s mainstreaming, hip hop’s misogyny, and how nostalgia masks harm.
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How Girl Power Reframed Feminism
- Girl Power shifted feminism from activism to consumption and celebration.
- Sophie Gilbert traces the phrase from Riot Grrrl's protest origins to the Spice Girls' commercialization that reframed power as shopping, sex, and image.
Riot Grrrl Invented Girl Power As Protest
- Riot Grrrl coined 'girl power' as a deliberate political provocation.
- Bikini Kill members paired 'girl' and 'power' to challenge why society didn't associate girls with power and used zines and manifestos to push change.
Spice Girls Turned Girlhood Into Big Business
- The Spice Girls monetized girlhood and proved teenage girls were a lucrative market.
- Sophie Gilbert details massive early commercial deals and branded products that shifted industry focus toward shiny, sellable teenage pop acts.





