E84: Sustainability Through an Intersectional Lens: How Brands Can Resonate with the Next Generation of Talent

Jorge Luis Fontanez, Acting Head of Partnerships at the storytelling platform NextDayBetter, and Clinical Professor of Marketing at the Bard MBA in Sustainability Program, joins the program to discuss how and why business can be a force for good, and the changing expectations of consumers and employees. Jorge also discusses the work that NextDayBetter is doing to rebrand migration, and why it is vital for senior leadership to seek the wisdom of their diverse talent when developing corporate policies.