Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

[REPLAY] How to Offend People And Create Great F*cking Content

Jun 1, 2021

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ADVICE

Strategy Second, Learn Fast

Skip long strategies based on unreliable market research.
Push out content quickly to test and learn what resonates, then build a living strategy from real audience reactions.

ADVICE

Team Brainstorming Spurs Creativity

Brainstorm as a collaborative team to generate more creative, diverse ideas.
Avoid relying on one person as sole idea source to prevent repetitive, limited campaigns.

ADVICE

Know Client Expertise First

Understand the client deeply through sessions before ideation.
Leverage client expertise and culture to shape ideas relatable and interesting to audiences.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lead gen help, and record it all for YouTube. The first mini-series features three freelance marketers (copywriter Rob, ecommerce designer Laura, and non-fiction book coach Vicky).

I hope you'll set aside half an hour to watch it through. Maybe with your morning coffee? Or lunch break? Or evening onion soup? And then, the usual "Subscribe, Like, Share" would go a long, long way too.

https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q

***

My guest today is not afraid to push boundaries or take risks and is most definitely not boring.

In this episode, Dan Kelsall, founder of Offended Marketing, talks about not playing it safe, thinking laterally, and learning from your mistakes.

He also deconstructs three of his most successful campaigns and explains why spending quality time with your client should be a crucial part of your business.

Topics covered:

Why people are crippled by the fear of being honest
The biggest mistake companies make with their content
Producing one piece of good content that has impact
Developing a strong team that learn by their mistakes
How to start offending people so that you’re loved by some and hated by others
The process for creating great content that makes people actually buy stuff
What you need from a client to be able to market a product with leverage
How you know when you’ve struck marketing gold
The more you speak to people and understand their culture the more you will get out of it

Resources mentioned:

***

→ Buy my book: book.stfo.io
→ Watch my YouTube channel: https://www.youtube.com/channel/UCdNXaHHVnVntg5gpveB-5_Q
→ Take my 60-second quiz: stfo.io/q
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

🐔