The Rise & Conquer Podcast Breaking Industry Boundaries with LSKD founder Jason Daniel đ
Aug 8, 2022
Jason Daniel, founder of LSKD and builder of a $50M activewear brand from motocross roots. He talks grassroots growth, rebranding Loose Kid into LSKD, honing product focus like the Rep fabric, and marketing through authentic social content and community collaborations. He also shares lessons on team values, product testing, and launching collaborative collections.
AI Snips
Chapters
Books
Transcript
Episode notes
Persistence Landed The First Big Orders
- Getting into City Beach and signing athletes were pivotal early breaks that made the brand more mainstream.
- Jason recalls getting stood up by a buyer then persistently returning until a relationship formed and orders followed.
Focus Beats Product Scatter
- Spreading into too many product categories diluted focus and energy away from building a single great offering.
- The rebrand to LSKD came from reflecting on childhood passions and aligning product to a clear mission: 'chase the vibe'.
Invest In Personal Growth Early
- Do personal development to break limiting habits: Jason used Landmark and Toastmasters to level up leadership and speaking.
- Treat learning as continual and apply lessons quickly by making decisions and iterating.
