In this episode, host Adam Wakeling speaks with Analog Mike Piera, founder of Analog.man, about his approach to product development, the infamous waitlist for the King of Tone, the state of the guitar and pedal market and what the future looks like for the company.

To learn more, visit: https://www.analogman.com/

Many thanks to this episode's sponsor Chase Bliss.

Check out Chase Bliss effects pedals here: https://www.chasebliss.com?utm_source=productsofmusic

Chapters:

00:00 Preview

01:02 Intro

02:00 Mike's founder story

03:57 Approach to product dev

10:50 Analog Man marketing

12:53 Sponsor section

13:38 Art versus science in design

15:01 Testing rigs

17:10 FX loop challenges

18:50 Pedal gain versus amp gain

20:49 Analog Man Rat pedal?

21:24 King of Tone wait list

24:25 Analog Man without Mike?

25:31 Teaching knowledge

27:06 Thoughts on digital modelers

31:04 What not to add on pedals

34:47 Chase Bliss Brothers AM

36:42 Mike's current concerns

40:32 Challenge of limited supply

42:39 What keeps Mike motivated

44:57 How the customer has changed

50:07 Mike's advice to founders

52:52 Quick-fire questions

56:38 Community questions

01:00:30 Outro

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