Standard Deviations with Dr. Daniel Crosby Dr. Naomi Win - The Power of Embracing Uncertainty: Strategies for Success in a Volatile World
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May 9, 2024 Dr. Naomi Win, a psychologist specializing in uncertainty, discusses why humans prefer certainty, how uncertainty impacts decision making, empowering clients through control, and embracing uncertainty for growth. The podcast explores various emotional reactions to uncertainty and the importance of managing stress effectively.
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WWII Bombing Study
- Londoners had fewer ulcers during WWII than those in less bombed suburbs.
- Predictable nightly bombings were less stressful than the uncertainty of less frequent attacks.
Uncertainty vs. Bad News
- We dislike uncertainty more than bad news due to our brains' preference for predictability.
- This "illusion of control" lets us make decisions, even if based on flawed assumptions.
Managing Client Uncertainty
- Businesses like Uber and Disney ease uncertainty by showing progress, even if misleading.
- Provide clients a sense of control by mapping progress and managing expectations.