Fat Mascara

Ep 175: How Beauty Companies Build Their Brands & Stores

Sep 24, 2019
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ANECDOTE

Christopher Skinner’s Beauty Journey

  • Christopher started at Sephora in Georgia, fell in love with beauty, then moved to New York and London before founding Schoolhouse.
  • His experience spanned from visual merchandising to overseeing global design at Fresh.
INSIGHT

Beauty Industry's New Launch Rhythm

  • Beauty industry is shifting from rigid launch schedules to spontaneous drops.
  • This revolution changes marketing, creating excitement but also uncertainty.
INSIGHT

Global Beauty Packaging Trends

  • Beauty packaging trends differ globally with China favoring minimalistic luxury aesthetics.
  • North America currently embraces maximalism, but this may eventually reverse.
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