#828: From eTail: Building a long-term creator strategy with Wendy Wildfeuer from Motom

In a world of fleeting social trends, how do you build a creator strategy that drives measurable, long-term revenue instead of just chasing momentary spikes in engagement?

Agility requires not just launching campaigns, but building systems that can learn and adapt in real-time based on actual consumer behavior and sales data.

Today, we're going to talk about the evolution from influencer marketing to true creator commerce. This isn't just about paying for posts anymore; it's about building scalable, data-driven ecosystems where creators become a genuine extension of your sales and merchandising teams, directly impacting the bottom line.

We are here at eTail Palm Springs, and to help me discuss this topic, I'd like to welcome, Wendy Wildfeuer, Co-Founder at Motom.

About Wendy Wildfeuer

Wendy Wildfeuer is a leading expert in the creator economy and social commerce, helping brands and retailers turn creator marketing into scalable, sustainable revenue through Motom’s white-label creator storefront solution, Anchor. Wendy’s career spans leading marketing and monetization for iconic teen brands such as dELiA*s, Alloy, and Gossip Girl. She also played a pivotal role in the rise of YouTube influencer networks and spearheaded NBCU’s first original digital IP production deal for brands with Broadway Video, creators of Saturday Night Live.

A recognized innovator at the intersection of retail, tech, and media, Wendy brings extensive expertise as brands look to take back control of the shopper journey in a rapidly evolving digital landscape, where social commerce is a critical pillar of a unified commerce strategy.


Resources

Motom: https://company.motom.me

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