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This is part two of our deep dive into press releases. In case you missed the last episode, we talked about what a press release is and how to use them as your leverage. If you want to catch up on that episode, click here!

Topics We Cover in This Episode:

Crafting the elements of an effective press release
Why every business needs a unique story to tell
Why media relations are essential in press release distribution
How your headline makes or breaks press releases
How to use press releases for SEO
Why eReleases is a great option to get your press release published

Resources Mentioned:

Connect with Gloria Chou on LinkedIn: https://www.linkedin.com/in/gloriaychou
Join Gloria Chou's PR Community: https://www.facebook.com/groups/428633254951941
Check out eReleases website at: eReleases.com
Follow Mickie Kennedy’s LinkedIn account: Mickie Kennedy
Press Release Topic Ideas: the Ultimate Collection

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass

Additional Resources:

How to Use Press Releases to Get PR and SEO for Your Business with E-Releases CEO Mickie Kennedy (part 2)