Looking Outside Marketing's vanity problem - marketing professor Mark Ritson
When a profession brags about its ability to operate without formal training, you know you have a vanity problem. Founder of the MiniMBA, marketing professor and not-actually-that-angry columnist Mark Ritson joins the Looking Outside podcast to reiterate the central role of marketing in business – to understand the other. Marketers today have a branding problem, making it about themselves, the glitz and the awards, and Mark says this is all imposter syndrome stemming from lack of formal training. Empathy is foundational to marketing and is so needed in organizations distracted with short term priorities and obsessed with a narrative of constant change. And it can be a powerful unlocker of transformative ideas (like saving abandoned dogs).
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Learn more:
- Looking Outside podcast www.looking-outside.com
- Connect with host, Jo Lepore on LinkedIn & Substack & jolepore.com
- Connect with Mark on LinkedIn
- Learn more about Mark www.marketingritson.com & read his Adweek columns
- Learn more about the MiniMBA
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Looking Outside is a podcast exploring fresh perspectives of familiar topics. Hosted by its creator, futurist and strategist, Jo Lepore. New episodes every 2 weeks. Never the same topic.
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