It feels fitting that Justin Jackson and Jon Buda referenced 37signals in their very first episode of Build Your SaaS because they were “eating their own dog food,” or “dogfooding” their product.

They were launching a podcast about building a podcast hosting company, which they were using to host their podcast.

What does this have to do with 37signals? They are perhaps the best example of dogfooding in the modern era1.

But the podcast became more than just a way for them to dog food their product. It became a chronicle of how they created a new company — a new SaaS. And one in a crowded field to boot.

And since building in public is hugely popular, the podcast has benefitted them in a ton of other ways too.

Build Your SaaS is really a testament to how beneficial a branded podcast can be to a company.

Let’s take a look at why, and what lessons you can take from them.

IN THIS EPISODE

Build in public. You never know who’s going to extract value from your story.
Cut down on research by picking a topic you already know, or are actively learning.
Consider lesser-known, niche-specific promotional channels for your show.

Read the article here: https://podcastworkflows.com/transistor-brand-podcast/

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About Streamlined Podcaster: This is the show for solo podcasters who love their podcast but hate how much time it takes. Each week, host Joe Casabona shares the systems, workflows, and podcast automation that let you run a great show without burning out.

Joe has been a solo podcaster for 15+ years and helps solopreneurs replace manual tasks with reliable systems so they can take time off worry-free. He knows firsthand what it takes to produce a quality show solo — and he's here to help you do the same.

Get Joe's favorite podcasting tools: https://streamlinedpodcaster.com/tools

Connect with Joe on LinkedIn: https://www.linkedin.com/in/jcasabona/

383: Residue in you (Galatians 5:16) || Morning Mindset Daily Christian Devotional